Marketing
(4 Courses of 2.0 credits each)
- Service Marketing Strategy
- Marketing Research
- Consumer Behavior
- Promotions Management
- Global Marketing
- Strategic Brand Management
Management Science & Systems
(4 Courses of 2.0 credits each)
- Business Process Re-engineering
- Total Quality Management
- System Analysis & Design
- Optimization Theory
- Decision Support System
- Supply Chain and Global Operations
- Database Management
- Business Simulation
Human Resource Management
(4 Courses of 2.0 credits each)
- HRD Strategies
- Compensation Management
- Career Development Strategies in HRM
- Employee Relations Management
- Performance Management
- International HRM
- Seminar in HRM
General Management
(4 courses of 2.0 credits each)
- Organizational Development
- International Management
- Management Challenges in Emerging Economies
- Conflict Management and Negotiation Strategies
- Managing for Quality Improvement
- Knowledge Management
- Competitive Strategy
- Seminar in General Management
Electives
(2 Courses of 2.0 credits each)
The following courses have been identified for electives. These courses offer students the flexibility to customize their needs and meet their career interests and goals. These are basically sectoral and application courses which address the systematic integration across all of business disciplines.
- Real Estate Management
- Management of Technology
- Tourism and Hospitality Management
- Insurance and Risk Management
- Business Tax Planning
- Project Management
- Bank Operations and Management
- Multinational Management
- Social Entrepreneurship
- Strategies for Sustainable Management
- Management of Service Sector Organizations
- Productivity Perspective in Management Development
- Rural Marketing and Agribusiness
Internship Program
Students are required to go for an internship in an assigned organization for a period of 8 to 10 weeks under the Internship Program. Students are required to present the Internship Project Report in the prescribed format. The evaluation of the Internship shall be based on confidential report of the host organization and presentation of the Internship Project Report in a seminar (60 percent) and evaluation by the concerned organization supervisor (40 percent).
Graduate Research Report
Towards the end of their study period, participating students are required to undertake a research assignment and prepare an integrative research report in any area of management as approved by the college. Students are required to attend the viva-voce examination and give a seminar presentation of their report as organized by the college. The weight assigned for viva and the research report will be 25% and 75% respectively.