The program requires participants to complete 48 credit hours, 45 credits in course work and 3 credits in preparing a comprehensive business development plan towards the end of the program. The structure has been divided into three modules: foundation, functional and strategic.

Module 1: Semester One


Module 1: FIRST SEMESTERUnitsCr. hr.
Foundation Courses1015
Data Analysis I23
Managerial Economics23
Financial Reporting Systems23
Organizational Management23
Managerial Communication11.5
Organizational Behavior11.5


The first module focuses on developing business and economic understanding. It also aims to develop analytical, behavioral, communication and data interpretation skills.

Module 1: Course Description

Data Analysis & Modeling I

This course introduces participants with various statistical tools and techniques so that they can use the skill to analyze, synthesize and solve management problems. The course covers sampling, estimation, confidence intervals, hypothesis testing, correlation, simple and multiple regression analysis, time series analysis and forecasting.

Managerial Economics

This course aims to provide the participants with the basic knowledge of economic theory with a view to enable them to define, explain and analyze the economic terms, concepts, postulates and theories and apply them in the managerial decision–making process. The course covers theory of the firm, demand analysis and forecasting, supply, equilibrium, market price and output, production, cost, revenues, product and factor markets, and introduction to theories of national income, consumption, saving and employment.

Financial Reporting System

The course aims at enabling the participants to analyze computerized accounting reports. The course assumes knowledge of the basic concepts underlying the preparation and presentation of financial statements. It includes the practical system of recording business transactions in journals, ledgers, trial balance and the basic financial statements, and also covers the accounting standards, policies and principles. It builds an understanding by examining the interpretation and evaluation of such information and the regulatory framework within which it is produced.

Organizational Management

This course is concerned with the study of concept and importance of managing organizations and deals with various tools and techniques in organizing and managing organizations effectively. The course covers introduction to management and organization, planning and decision making, managing people and leadership, conflict management, organizational development, action learning, delegation and the formulation and implementation of change strategies, emergence of modern management practices and organizational problems in developing countries. It also provides an overview relating to managing non–governmental organizations and the future of management and organization in the 21st Century.

Managerial Communication

This course is designed to enable participants to acquire the skills to communicate effectively as executives. It covers the examination and practice of communication theory, techniques, strategies and skills that are essential for success in business. Specific topics include managerial presentation skills, managerial writing, corporate communication and cross–cultural communication. Participants will deliver a series of presentations and facilitate a series of collaborative role–plays. They will receive extensive individual comments from the instructor, peers, video playback and self – analysis for improving their communication skills.

Organizational Behavior

This course aims to develop skills in the participants in analyzing human factors of management. The course covers individual and group behavior, behavior at the organizational level, motivation, communication, and formulation and implementation of change strategies.

Module 2: Semester Two


Module 2: SECOND SEMESTERUnitsCr. hr.
Functional Area Courses1015
Human Resources Management11.5
Data Analysis II 11.5
Management Information Systems11.5
Marketing Management11.5
Seminars in Contemporary Management Issues11.5
Management Accounting & Control Systems11.5
Operations Management11.5
Business Environment11.5
Corporate Financial Decisions23


The second module is focused on developing knowledge and skills in various functional areas to enhance the operational effectiveness of managers.

Module 2: Course Description

HR Management

This course aims to provide students with an overview of key areas of human resource management as well as to provide them with immediate tools for successful performance on the job as human resource professionals. It covers management of people with emphasis on recruitment, selection, training, compensation and performance appraisal.

Management Accounting & Control System

This course aims to assist the students to get an awareness of Strategic Management Accounting (SMA) techniques in strategic business planning, decision making, cost control and cost management in domestic and international business. The course will enable students to think critically and rationally for the allocation of scarce economic resources among available courses of actions in competitive business environment.

Operations Management

The course aims to enable participants to develop skills and concepts needed to ensure ongoing contribution of a firm’s operations to its competitive position. This course covers operations management in corporate profitability and competitiveness, operations strategy and the firm, enterprise strategies and operations function, types and characteristics of manufacturing systems, types and characteristics of service systems, operations planning and control, inventory planning and control, aggregate planning, operations scheduling, project management, quality management, design of operations system and technological choice, facility planning hierarchy, capacity planning, productivity: measurement and improvement, the six basic components of operations strategy.

Data Analysis II

The course aims to make the students understand the concept and be able to interpret the result of data analysis. The course trains students to use some basic tools in management science such as linear programming, modeling and analysis, integer programming modeling, network analysis and decision making. Students are required to use computer software to solve typical problems and analyze outputs.

Business Environment

This course aims to provide students with a review of major macroeconomic concepts and a basic understanding of how the macroeconomic policy decisions, law, political process, and socio-cultural values and beliefs affect the operations of a business enterprise.

Management Information System

After the completion of the course, the students will have a realistic and practical perspective on the role of MIS in the real life business scenario. More focus has been put on the modified role of MIS (post 1997) especially after the advent of Internet. Likewise ‘customer’ has been given a center stage in the design of MIS as opposed to the ‘internal processes’ as so often done in the traditional MIS design.

Marketing Management

The course aims to provide participants a comprehensive innovative, managerial and practical introduction to marketing. The course covers marketing process and environment, marketing information systems and market research, consumer markets and consumer behavior, business market and business buyer behavior, market segmentation, targeting and positioning, positioning for competitive advantage, products and services: new product development, product life cycle, life cycle strategies, product strategies relating to product line, mix, branding and packaging, services marketing, pricing consideration: approaches & strategies, distribution channel and logistics management, channel function and design, channel strategies, marketing promotion: advertising, sales promotion and public relations, personal selling, direct and online marketing, promotional strategy, sales management, market planning and controlling, global marketing, marketing and society, social responsibility of marketing and marketing ethics.

Seminars in Contemporary Management Issues

The course covers few emerging issues affecting business. The seminars will address the various contemporary issues through discussions, selected readings and case analysis.

Corporate Financial Decisions

The course aims to provide the students with an understanding of the concept and principles of corporate finance together with knowledge of the analytical techniques and skills required for making corporate financial decisions.

Module 3: Semester Three


The third module is focused on developing strategic perspectives required for managerial decision making. It also aims to broaden and deepen the participants’ horizon across time and space. There are six mandatory and four elective courses in this semester.

Module 3: THIRD SEMESTERUnitsCr. hr.
Mandatory Courses1218
Strategic Management23
Strategic Marketing11.5
Economic Environment Analysis11.5
Corporate Governance11.5
International Business11.5
Business Development Plan23
Elective courses (four)46

Module 3: Course Description

MANDATORY COURSES

Strategic Management

This course will cover purpose and importance of vision, mission and objectives, hierarchy of objectives, formulation of objectives, analysis and diagnosis of general environment, industry and internal resources, strategy formulation, generation of alternatives and strategic choice, implementation of strategies, resource planning, structure, leadership and culture for effective implementation.

Strategic Marketing

This course will cover strategic market management, development characteristics, trends and needs, components and process, marketing strategy and sustainable competitive advantage, concept of strategic business unit, external analysis, customer analysis, competitor analysis, market analysis, environmental analysis, internal analysis, differentiation strategies, low cost strategies, focus strategies, preemptive move, growth strategies, implementing marketing strategies, formal marketing planning and control systems.

Economic Environment Analysis

This course will cover basic macroeconomic concepts, comparative performance of different economies, basic macroeconomic indicators and their impact on business, determinants of interest rate, money, income, employment, impact of monetary and fiscal policy changes on economic environment and business.

Corporate Governance

This course will cover models and mechanisms of corporate governance, stakeholder rights and responsibilities, issues pertaining to the board of directors and management, audit committees, corporate scandals along with corporate best practices and the legislations on corporate governance and responsibility.

International Business

This course will cover globalization, determinants of foreign exchange rate, transaction exposure, economic exposure, theory of international trade, international regulatory environment, country risk analysis, political risk analysis, and country culture analysis.

Business Development Plan (BDP)

Towards the end of the study period participants are required to develop an integrative Business Development Plan (BDP) for an organization. Participants will be required to present their BDP to a panel of experts. The evaluation of the BDP shall be based on the written part (60 percent) and presentation (40 percent).

Module 3: Course Description

Elective Courses

Students are required to choose four courses from the following list of electives in the third semester.

Entrepreneurship

This course will cover fundamental theories of entrepreneurship and characteristics of entrepreneurship, environmental conditions, scanning and evaluations, sources and procedure of assistance, market study, production procedure, stages of venture development, pre-launch activities, venture preparation, venture launching, managing the venture, and succession management.

Leadership

The course will cover fundamental theories of leadership, basic models and style of leadership, nature and role of leadership, leadership in the organizational context, what leaders do and how they discharge their role, difference between managing and leading and its application in managerial context.

Organizational Development & Change

This course will cover concept of organizational development, role of OD in effecting organizational change, fundamentals of change management, change process, obstacles to change, power and conflict in organizations, managing and leading change, adapting to change, coping with uncertainty, organizational learning, change management and transformation, change and competition, objectives and methods of OD techniques, OD intervention process, action learning approach, team building and managing organizational change.

Seminars in Contemporary Issues

This course will cover few emerging issues affecting business. The seminars will address the various contemporary issues through discussions, selected readings and case analysis.

Human Resource Development

This course will cover the concept of integrated HRD, contributions of various HRD sub-systems to various dimensions and principles of designing effective HRD systems. The contents of the course include the concept of HRD and its need, HRD mechanism, HRD as a total system and design and implementation of HRD systems.

Marketing Research

This course will cover market and marketing research, organization for marketing research, marketing research problems, research process, research design and methods, sample size determination and sampling methods, data collection and collection instruments, data processing, analysis and tools of analysis, parametric and non-parametric tools, factor and discriminant analysis, one tail and two tail test, report preparation and presentation, product research, market segmentation research, positioning research, image and identity research, advertising research, sales research, and behavior research.

Consumer Behavior

This course will cover analysis of consumer behavior, foundation of consumer behavior, consumer decision process: high-involvement and low-involvement decisions, consumer motivations, consumer learning, brand loyalty and brand equity, perceptual process, personality, psychographic analysis, attitude formation and change, group influence on consumer behavior, influence of family reference groups, social class, sub-culture and culture, influence of marketing communications on consumer behavior, information diffusion, and models of consumer behavior.

Promotion Management

This course will cover marketing communications at the turn of the millennium, marketing and the communication mix, the decision to buy, information processing, perception of meaning, the brand system, advertising organizations, planning communications, the target, the message, the media, cultural and ethical concerns in advertising.

New Product Development & Management

The course will cover product life cycle, introduction of new product, analyzing success, failure and potential, adding features, values and services, product testing, new product development strategies, product positioning, introduction of new services, and management of product development.

Strategic Finance

This course will cover theories and practices in financing corporation from the perspective of top management. It will cover comparative cost and benefit of different forms of financing- debt, equity, convertibles, leases, and venture capital.

International Marketing

This course will cover international marketing, international marketing environment – economic, cultural, political, legal, and socio-demographics, marketing research and information systems for international marketing, international consumers, international product strategies, international distribution strategies, international pricing strategies, international market positioning and strategies, international promotion strategies.

Investment Analysis

This course will cover statistical review of expected value, variance, standard deviation, covariance, correlation, and some statistical distributions, concept of arbitrage, term structure of interest rate and determination of interest rate, portfolio theory and capital market equilibrium, valuation of bonds, stocks, options, convertibles, warrants, future and forward contracts and capital budgeting decisions under certainty and uncertainty.

Financial Institutions & Markets

This course will cover functions of the financial systems, the technology used and the need for regulation, interest rates and exchange rates and their determination, understanding of financial intermediaries, payment systems and public policy, insurance industry, their function and regulation, securities markets – their functions and regulations, central bank’s role in providing stability to and enhancing efficiency of the financial system, and money supply and the monetary policy.

Project Management

This course will cover an overview and key concepts of project management, project feasibility studies, human aspects in project management, project scheduling, time-cost trade-off and crashing of projects, application of project management softwares, contract management, project cost control, resource scheduling and resource leveling, risk analysis in project management, project audit and project termination, project control.

Service Marketing

This course will cover introduction to services marketing and management, consumer behavior in services, understanding customers and building long-term relationships, strategic issues in services, service quality, service delivery, pricing and promotion of services, internal marketing for services, managing capacity for services, international marketing of services, current and future challenges for the marketing and management of services.